How To Get The Most SEO And Web Traffic Benefits From Blogging

The best way to get people and search engines (which means more people) to your website is by getting relevant inbound links. If you have some spiffy new gimmick on your website this may be easy as everyone will be linking to you.

However, with a basic, solid web page the process maybe much more difficult and slower. How do you get people to link to you?

The best way is to empty your wallet! Ok, just kidding, but first we will learn how easy that is.

For example there is a pay for blogging service that will cost you at least $5 per blog post (ie: per link) and maybe $25 or more. Now that will eat up your budget, and fast. These paid blog links don’t come with any guarantee. You might get lots of visitors and you might not get any at all.

Pay per click is another great option for spending all your money. This will bring you visitors for sure and you’ll know how much each one costs. That’s it. There is no long term benefit. The ads show for only as long as you pay for them. When your money isn’t on the table, you don’t exist!

You can buy links all over the place and again this may end up costing you a pretty penny, you may or may not get suitable results but when you stop paying the results (good or bad) stop. You gain nothing for the future.

Now blogs are a great way to get visitors and develop a long term return. Blog posts tend to stick around for a long time. The trick here is to get people to blog about your website without forking over a bundle of your hard earned cash.

A great idea is to become a guest blogger. This would be where you write blog posts for other people’s blogs. Read: your links on someone else’s website for free!

This puts you in the drivers seat for a couple of reasons. First you have control over exactly what is said. Secondly, if you do a good job you may have the opportunity to make regular blog posts. That will build an audience on the blogs for your writing and turn into more and higher quality traffic for your website.

The key to being a great guest blogger is to write short (3 to 6 or so paragraph) posts that are interesting, informative, humorous and relevant to the topic of the blog (and your website). Of course they should have a link to your website. Don’t over do the linking. Don’t make it sound like an advertisement or something you just cut and pasted from your website.

A few minutes to compose a couple of well thought out paragraphs could do wonders for your web traffic. Keep looking for guest blogging opportunities and never use the same post for more than one blog. One post could bring a lifetime of traffic.

This may well be your most effective way to developing quality web traffic and enhancing your the SEO for your website(s).

Reaching Your Target Audience When Email Marketing

In theory email marketing is not any different than other types of marketing. This means the basic principles of marketing apply to your email marketing efforts as well. One of these most important principles is the importance of reaching your target audience. The ability to reach your target audience and convince them to make a purchase cannot be underestimated. This article will provide some insight into how Internet marketers can effectively reach their target audience. 

The simplest way to reach your target audience is to allow existing customers as well as potential customers to register on your website and decide whether or not they want to receive emails with additional information and advertisements. When the users register they should be required to enter an email address. This registration process will allow you to compile a list of email addresses from each potential customer who expressed an interest in receiving additional information. Sending your email marketing materials to the members of this distribution list is much more effective than sending out a mass email to recipients whose email addresses you purchased. This is because the group of email addresses you compiled all have an interest in the products or services you offer while there is no information on the other set of email addresses to indicate whether or not the members will even have an interest in the products or services you offer.

Another tip for reaching your target audience is to do adequate research to determine how to communicate with the members of your target audience. This may include changing the language of your emails to suit the preferences of your target audience members, designing the layout and colors of the email to be appealing to the target audience and tailoring the emails to include content which is of interest to the members of the target audience. This type of research can really pay off because it will make your emails significantly more effective.

Still another tip for reaching your target audience when email marketing is to keep your message simple. Being subtle is important so your email does not seem like a blatant sales pitch but it is also important to present your message in a clear and concise manner which will be easily understood by the members of your target audience. If you have any doubts your target audience will be able to understand your message, you can certainly leave information for the emailrecipients to contact you with your questions. This interaction can prove to be extremely useful. Through these communications you can learn about the needs of your target audience and how you can tailor your email marketing strategy to meet these needs. 

Finally, it is important to solicit feedback from the members of your target audience to ensure you are meeting their needs with your email marketing campaign. This should be done on a continual basis as the needs of your target audience may change over time. When you solicit feedback from your target audience you should be sure to ask specific questions which require answers which can be interpreted easily. This is important because ability to interpret these answers will greatly impact your ability to further refine your email marketing efforts to conform to the expectations of your target audience members.

Options Trading Basics

New to Options? Want to trade option? This is the first step for you.

You many know many wealthy individuals make lots of money using options and you can try too.

Stock and Bond trading strategies run the gamut from the simple ‘buy and hold forever’ to the most advanced use of technical analysis. Options trading has a similar spectrum.

Options are a contract conferring the right to buy (a call option) or sell (a put option) some underlying instrument, such as a stock or bond, at a predetermined price (the strike price) on or before a preset date (the expiration date).

So-called ‘American’ options can be exercised anytime before expiration, ‘European’ options are exercised on the expiration date. Though the history of the terms may lie in geography, the association has been lost over time. American-style options are written for stocks and bonds. The European are often written on indexes.

Options officially expire on the Saturday after the third Friday of the contract’s expiration month. Few brokers are available to the average investor on Saturday and the US exchanges are closed, making the effective expiration day the prior Friday.

With some basic terminology and mechanics out of the way, on to some basic strategies.

There are one of two choices made when selling any option. Since all have a set expiration date, the holder can keep the option until maturity or sell before then. (We’ll consider American-style only, and for simplicity focus on stocks.)

A great many investors do in fact hold until maturity and then exercise the option to trade the underlying asset. Assume the buyer purchased a call option at $2 on a stock with a strike price of $25. (Typically, options contracts are on 100 share lots.) To purchase the stock the total investment is:

($2 + $25) x 100 = $2700 (Ignoring commissions.)

This strategy makes sense provided the market price is anything above $27.

But suppose the investor speculates that the price has peaked prior to the end of the life of the option. If the price has risen above $27 but looks to be on the way down without recovering, selling now is preferred.

Now suppose the market price is below the strike price, but the option is soon to expire or the price is likely to continue downward. Under these circumstances, it may be wise to sell before the price goes even lower in order to curtail further loss. The investor can, at least, minimize the loss by using it to offset capital gains taxes.

The final basic alternative is to simply let the contract expire. Unlike futures, there’s no obligation to buy or sell the asset – only the right to do so. Depending on the premium, strike price and current market price it may represent a smaller loss to just ‘eat the premium’.

Observe that options carry the usual uncertainties associated with stocks: prices can rise or fall by unknown amounts over unpredictable time frames. But, added to that is the fact that options have – like bonds – an expiration date.

One consequence of that fact is: as time passes, the price of the option itself can change (the contracts are traded just like stocks or bonds). How much they change is influenced by both the price of the underlying stock and the amount of time left on the option.

Selling the option, not the underlying asset, is one way to offset that premium loss or even profit.

Let's Talk About Why You Need Article Marketing In Your SEO Strategy

Extra extra read all about it!

Article writing has become a very important piece to the overall aspect of SEO and Internet Marketing. Providing solid information and how to advice for readers can convert traffic to your website while creating an expert status about you and your business.

Keep in mind that Article Marketing is not an ad, so you can not just start writing about how great your product or service is but rather supply helpful informative content for readers.

Here is were the true importance of Article Marketing comes in to play, IT IS VIRAL! Supplying this content for other webmasters to use on their websites and visitors can create a viral marketing affect.

Here is how:

Because search engines like Google love new content and seems to award websites that constantly update their website with new fresh content. Webmasters have taken notice of this fact not only for search engines but for their visitors, giving them fresh information will give them more reason to come back to there website. This makes your articles valuable to them and other website owners are on the hunt for your articles.

How do articles placed on other websites generate traffic to me?

Traffic is generated to your website from your signature box. At the button portion of your article is an area, which you dedicate for a signature line. This is were you can place a small but powerful message about your self and your business, almost like a text ad. Your signature line will contain atleast one active text link to your website which convert traffic to your website.

How do webmasters find my articles?

Article Marketing can be done through article distribution websites. These are websites that not only list your article themselves but also are places that provide your articles to other website owners for free as long as they include your signature. There are hundreds of these article distribution sites so one article if written with powerful headline and riveting copy could truly generate high amounts of traffic for a extended amount of time.

Note: Article Marketing is a great way to build your link popularity fast as other websites list your information, your signature line contains that ever important link.

Example: If your write three articles and distribute it to 120 distribution websites and it is picked up by 4 webmasters from each distribution site and even if each website only supplies 6 hits to your site per month your article marketing could convert over 8,400 hits per month. This is very realistic. Now imagine putting out dozens of articles on a regular basis, your traffic and link popularity could be amazing

Affiliate Marketing Cost Effective Ways To Advertise Your Business

Affiliate Marketing: Why is it One of the Most Cost-Effective Ways to Advertise your Business

Ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return. Simply put, it’s about paying commissions to people who help you make sales. It’s that easy. NOT. 

Affiliate marketing has its ups and downs. It could be draining if you are not armed with updated information and the technical how-tos. But this article’s sole objective is to reach out to you and not to badmouth affiliate marketing.

Here are the following reasons on why web marketers go gaga over affiliate marketing as a form of Internet advertisement.

1. Low cost

Many are scared to go on a home based business because of the capital required. In affiliate marketing, you don’t have to spend much to start raking in moolah.

2. Inventories not included

Product management fuss could be very stressing. An inventory is not asked to be maintained. The merchant does the maintenance required.

3. Unlimited income through leverage

When you have a paid job, your monthly income mainly relies on whether you go to work or not. With affiliate marketing, your affiliates could all just lead traffic to your site without having to lift a finger after providing them your ad copy and links. Though not every web marketer earns limitless, it still is a fact that all the necessary matters for the advertiser or Internet marketer are all there to be successful. 

4. Go worldwide

With affiliate marketing, you are dealing with a global market place. All you have to do is choose a niche product and prepare all the necessary tools for your affiliates to lead traffic from just about anywhere to your website.

5. Low risk



The very main reason for Internet marketer’s enthusiasm with affiliate marketing is its having a low risk factor. Especially for those with low budget set aside for advertising, affiliate marketing is just the way to do it.

6. No closing time

With affiliate marketing, your business works every single second of the day while targeting a worldwide market! What could be better than that?

But all of these will be put to waste if you don’t have the right niche product and all the other important tools to make it big in affiliate marketing, i.e., well-SEO-ed website. So better work on this first before ever considering those benefits.

Reasons Why The Best Things In Advertising Are Free

With small businesses, you can’t help but wonder how you can market your enterprise without having to use up your entire budget. As much as you want to stop thinking about it, the fact remains that most of the advertising tools are just too costly for your taste.

Take for example tv and radio commercials. You know for a fact that such medium can cost an arm and a leg that’s why these two are definitely out of the list.

But not all advertising methods are expensive. In fact, some of the most cost effective tools are being used often by most business owners and marketers alike. And these include print ads such as your brochure printing materials, which showcase all the products and services in your list.

As they say, most of the time, the best things in life are free. In advertising, the same adage is true. Many business owners in fact, even the big ones, utilize these marketing tactics because they believe that there are such things that can actually do the job without having to pay so much.

Here are some of the reasons why the best things in advertising are most often free:

– Print ads such as your flyers and brochures can be made without having to hire a professional brochure printing company to do it for you. Lessen the costs; reduce the hassle.

– It never fails to spread out the good word regarding your product or service – word of mouth that is. Having your clients to put in a good word for you to their relatives and friends are the best free advertising there ever is. And remember, a good word can build your reputation steadily; but one bad comment and it’ll spread like wildfire.

– Preparing a special gift for some of your most popular clients can go a long way in endearing you to them. Bring your business cards with you so you can provide them with your contact information while you’re being appreciated.

– Exchanging links with other websites are basically free and you don’t even need to do extra effort in looking for most searched sites.

– Posting your print ads at your local bulletin board helps reduce your costs of posting it by mail.

– When giving tips at a restaurant, include your business cards or brochures. Nowadays, it’s very common to see glass bowls in the cashier area for putting your business cards.

– Press releases in your local newspaper and newsletter can help you advertise your business without having to spend a penny on your advertising campaign.

Lastly, give out free samples or promotional products to your target audience and they’ll definitely gobble up your promo. It may be the one thing that you’ll surely spend your money on but the outcome produces great rewards.

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Charcteristics Of A Successful Advertisement

Many small businesses don’t get success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements. Whether the ads are put in a local newspaper or are printed in the famous periodical or posted on a website, the money invested should gain the desired outcome. There are some common mistakes small businesses and professional service providers do when designing and posting the advertisement, which leads to the failure of the advertisement.

Bigger is better is believed in by many. That’s exactly what some of the small firms think when they want to advertise their product. They think bigger and select a medium where they need to invest a lot of money, but do not reach the targeted market. Like if a company specializes in designing diet plans and want to help out people who had disappointing results from their individual diet plans, and the company chooses to advertise a full page in the local paper instead of running advertisement in a health magazine, obviously not many of the dieters will notice the advertisement and the advertisement doesn’t get the desired attention. 

So the point is to come up with the best campaign, which will increase the probability of the ad getting viewed and the right customers trying to buy the product or sign up for the service. Studies and research can be carried out on the market and targeted audience can be narrowed down. Once getting the list of newspapers, magazines and magazines meant for the customers in mind, find out how many readers they have and the cost they ask for posting the ad. Special deals are offered by them from time to time and can only be found by watchful eye.

It is estimated that everyday people are subjected to around three thousand commercials. That is a huge number and if someone desires to be noticed, he should certainly be different. Not only the services and product sold should be unique in the market, so should be the advertisement. For example, if a business selling mattresses says, “We sell mattresses”, it will not make a statement and will be passed off as any other mattress advertisement. But if they say, “Our mattresses are of the finest quality”, it will make the advertisement stand out in the crowd. Other catch lines are “Are you suffering from back pain? Probably you must try our mattresses “, are more specific and will catch the fancy of the people who are suffering from back pains since a long time. The advertisement should also focus on the uniqueness of the product and how it is better compared to the competitors’ product.

Focusing on the problems of the customers and giving a solution for them, is what a customer demands. A customer does not buy a product; he buys benefits in the form of a product. The real value of the product should be realized and a clear picture of it should be presented to the customer so he will be able to relate with the product. If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customers problem is what some ads miss. 

The last thing missing in most of the advertisement is motivation for the customers. If the advertiser has designed the advertisement and the customer had read the advertisement, all efforts and money invested will be wasted if he doesn’t get up and do something about it. It shouldn’t be assumed that the customer knows what to do; instead the advertisement should influence the mind of the customer and should tell him what to do. Call of action is the final job of the advertisement. It should call for information, or visiting the store or even visiting the online store. The message should sound confident and clear.

Click below for a ready made advertising platform live on the web that you can use to start building your online businesses today.